“WordPress allows you to build any kind of site you want: business site, blog, online shop, portfolio, the sky is the limit!” – WordPress.com
In the fast-paced online world where content gets stale overnight, the value of a website is in the ability to quickly and easily update it with real-time effect. WordPress does just that. It maintains a solid interface for visitors to use, while allowing permitted administrators to log into the back-end to update, add or remove information in a user-friendly content editor.
What is WordPress? WordPress is an open-source (free-to-use) content management system (CMS) commonly known for its blogging abilities and utilized as a website platform by big brands like BBC America, Sony Music, MTV News, eBay, the New York Times and many more. It was calculated that WordPress powers a third of the internet, making it the most popular content management system in the world.
Why is WordPress so popular?
- The back-end system is easy to use and mobile friendly – yes, you can update your WordPress website from your phone.
- Countless plugins are available to extend your website functionality – shopping, discussion forums, newsletter sign-ups, portfolios, online bookings, visitor profiles and many, any more.
- There are numerous pre-designed themes (designs) available to get the look you want.
- Custom themes can be designed and built by your web designer to match your brand and differentiate your website form competitors’.
- WordPress is highly customizable and can be tailored to take on the shape of any desired online profile.
- WordPress is compatible with numerous existing online services and seamlessly integrates with these systems.
- Content publishing workflows can be created, allowing multiple users to collaborate by assigning permissions and approvals processes for content to be published.
- You can take your search engine optimization into your own hands by tapping into the existing meta data features.
- WordPress comes standard with relevant URL’s (permalinks), search functionality, a menu builder, extra widgets and a rich media content editor.
- If you run into any issues, the answer is always online. The WordPress community is very active online and coincidently also blog a lot. There are resources for every level of WordPress user, administrator or developer, aiding in DIY projects and the occasional hick-up.
- Platform and plugin updates become available frequently, making it easy to keep your website up to date with the latest standards and security measures. Tip: Remember to back-up your website before updating!
The production process, in a nutshell.
- WordPress is typically installed and configured on an access-controlled testing server or local environment by a web specialist.
- An existing theme can be applied and customized with your colour pallet and preferences, or a custom theme can be designed and built by a web designer to meet your exact requirements.
- The testing site is populated with the final content (pages, pictures, products, text, images etc.) to accurately represent the go-live version of the website.
- The site is tested and stabilized by the creator, where after the client gains access to review and approve it before go-live.
- The approved website is published to the client’s web server / domain. This step can take a few hours while the bits and pieces are uploaded individually and re-connected on the other side.
- Once the website has been successfully published, it is made publically accessible and can be marketed to boost website traffic.
Tip: Existing themes often need a bit of tinkering to fine-tune the layout and display. Basic HTML and CSS skills are advantageous when creating a WordPress website.
Can you create your own WordPress website? Yes, you can, and hats off to you for taking initiative. There are great resources available to assist the first-time WordPress administrator to set-up and customize their website. Mid-level technical know-how and a knack for visual layout will count in your favour when attempting to build your won WordPress website.
If you don’t come right – give us a call. Our resident guru is a trained graphic designer, certified web developer and experienced WordPress administrator.